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Business Details
30 Years
experience
Your Trusted Partner for Dog Training Solutions in Gilroy
Primal Canine redefines dog training through a philosophy rooted in hands-on experience and tailored methodologies. Founded over 27 years ago, our approach addresses the unique needs of dogs across breeds, temperaments, and backgrounds, fostering clear communication, mutual trust, and unbreakable bonds between canines and their owners. We specialize in obedience training, behavioral rehabilitation, and advanced protection work, ensuring both dogs and owners achieve confidence and reliability.

Our mentorship programs and The Pack Leader Project empower aspiring trainers with leadership skills, business acumen, and decades-tested techniques. Through Canine University, we deliver world-class training online, while K9 Street League pioneers competitive dog sports that test real-world skills. Every program reflects our commitment to excellence, innovation, and community, ensuring clients receive unparalleled expertise and measurable results.
Services
Dog Training Board & Train Behavior Modification Online Training Protection Dogs Puppy Training Obedience Training Canine University K9 Street League Daycare & Boarding
Details
  • Year established: 1996
Highlights and features
  • We have over 27 years of experience in dog training and mentorship.
  • Our programs combine advanced training methods with business development strategies.
  • We pioneered K9 Street League, the first professional dog sport.
  • Canine University delivers structured, world-class training online.
  • Our mentorship includes personalized coaching and sustainable business systems.
What people say
Professional, great communication Positive life with canines Understanding dog behavior Unmatched experience Effective training methods
Services
Dog Training
Primal Canine offers customized dog training programs addressing obedience, behavioral issues, and advanced protection work. Our methods focus on building trust and communication between dogs and owners, ensuring reliable, confident teams. Services cater to all breeds and temperaments, from puppies to working dogs.
Board & Train
Our board-and-train program provides immersive, personalized training for dogs. This in-depth package includes private lessons and tailored goals, from foundational obedience to advanced behavioral modification. Owners receive guidance to maintain progress post-training, ensuring long-term success and a stronger human-canine bond.
Canine University
Canine University delivers structured online training programs covering obedience, behavior, and handling techniques. Designed for remote learning, the platform offers flexible access to Primal Canine's expertise, enabling owners and trainers to develop skills at their own pace with expert support.
The Pack Leader Project
This 6-month mentorship program develops professional dog trainers through advanced techniques, business strategies, and community support. Participants gain expertise in training, marketing, and operations while joining a collaborative network, ensuring sustainable growth and industry leadership.
K9 Street League
K9 Street League is a competitive dog sport testing real-world skills in high-pressure environments. Designed to challenge handlers and dogs, it promotes community, positivity, and excellence, showcasing the capabilities of well-trained teams in dynamic, practical scenarios.
People
Mike Jones
Founder
Mike Jones founded Primal Canine after 27 years of dog training expertise. He developed Canine University, launched K9 Street League, and established strategic partnerships, transforming the industry through innovative training and mentorship programs.
Questions
What training programs do you offer for dog owners?
We provide obedience training, behavior modification, protection dog programs, and puppy training. Each program is tailored to your dog's needs and your goals.
Do you offer online training options?
Yes, Canine University offers structured online courses covering obedience, behavior, and handling techniques, accessible from anywhere with personalized support.
How does the board-and-train program work?
Dogs stay with us for immersive training, including private lessons and customized goals. Owners receive follow-up guidance to maintain progress and strengthen their bond.
Can I join The Pack Leader Project remotely?
Yes, the mentorship program includes virtual group sessions, one-on-one coaching, and self-guided resources for trainers worldwide seeking professional growth.
What is K9 Street League?
K9 Street League is a competitive dog sport testing real-world skills in high-pressure environments, promoting community, positivity, and excellence among handlers and dogs.
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