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Business Details
25 Years
experience
Trusted Dog Grooming Services in Appleton, WI
Gentle Paws Pet Grooming was founded in 2001 by Erin, a dedicated pet groomer with over two decades of experience in the industry. Our team combines formal education from the Wisconsin School of Professional Pet Grooming with hands-on expertise gained across diverse grooming environments, including specialized training in canine coat and skin care. We are committed to providing personalized, compassionate grooming services that prioritize your pet's health, comfort, and well-being. Our staff maintains certifications in pet CPR and first aid, ensuring the highest standards of safety during every visit.

Located in Appleton, WI, we serve local pet owners with a focus on building trust through consistent, high-quality care. Our facility adheres to strict hygiene protocols, particularly when addressing special needs like flea treatments, to protect all animals in our care. We actively participate in professional organizations such as the International Pet Groomers Association, demonstrating our commitment to industry excellence. Our approach balances technical skill with genuine affection for animals, creating positive experiences that keep pets looking, smelling, and feeling their best.
Services
Dog Grooming Bath & Brush Nail Trimming Flea Treatment Coat Deshedding Ear Cleaning Paw Pad Trimming Facial Grooming Coat Styling Pet CPR Services
Details
  • Year established: 2001
Highlights and features
  • Family-owned business with 20+ years of combined grooming expertise
  • Certified professionals in canine coat care and pet first aid
  • Personalized grooming packages tailored to breed-specific requirements
  • Specialized handling for pets with behavioral challenges or disabilities
  • Commitment to ongoing professional development through industry associations
Associations and certifications
  • International Pet Groomers Association
  • Wisconsin Association of Professional Pet Groomers
Services
Basic Bath & Brush
Our foundational grooming service includes hydro-massage shampooing with skin-specific products, blueberry facial treatment, anal gland expression, ear cleaning, nail trimming, and coat deshedding. We complete the process with paw pad shaving, potty area grooming, and optional scent application to ensure your pet looks and smells fresh after each visit.
Full Groom
This comprehensive service builds on basic grooming with breed-specific haircuts and styling tailored to your preferences. Our experienced groomers handle detailed trimming of facial features, paws, and body contours while maintaining coat health through proper deshedding techniques. The session concludes with decorative touches like bows or bandannas during holiday seasons.
Flea Treatment
Our specialized flea removal process combines natural flea shampoo with mud treatment to eliminate infestations while soothing irritated skin. Our staff performs manual flea removal using professional combs and implements enhanced cleaning protocols to prevent cross-contamination between appointments. We recommend consulting your veterinarian for ongoing flea prevention strategies.
Coat Deshedding
Designed for double-coated breeds, this service addresses excessive shedding through specialized tools and techniques. Our groomers carefully remove loose undercoat hair to improve coat health and reduce shedding, focusing on areas like the back, tail, and leg furnishings while maintaining proper coat length and texture.
Nail Trimming
Our nail care service includes precise trimming of overgrown nails using professional-grade tools. We offer optional Dremmel filing for smoother edges, either as a standalone service or combined with regular trimming. This essential maintenance helps prevent discomfort from overgrown nails and maintains proper paw alignment during movement.
People
Erin
Owner, Pet Stylist
Founder with 20+ years of experience, certified in canine coat care, and active member of professional grooming associations. Holds a Sociology degree from the University of Texas at Arlington.
Kylene
Pet Stylist
20-year veteran groomer specializing in breed-specific haircuts, with formal training from professional grooming school and apprenticeship experience.
Kari
Office Manager
Operations specialist ensuring smooth business management while maintaining Green Bay Packers fandom and outdoor hobbies.
Steve
Maintenance and Repair
Multi-role team member balancing truck driving instruction with facility maintenance and pet care responsibilities.
LuAnn
Pet Stylist
25-year veteran groomer specializing in small dog breeds, with competitive grooming achievements and extensive local experience.
Questions
What services does Gentle Paws offer for anxious dogs?
Our experienced staff specializes in handling pets with behavioral challenges through gentle techniques and optional sedation when necessary.
How are grooming prices determined?
Pricing depends on breed, coat condition, and specific service requirements. Contact us for a customized estimate.
Do you offer flea treatment services?
Yes, we provide comprehensive flea removal treatments with natural shampoo and post-treatment salon sanitization.
What are your operating hours?
Monday-Friday 7:30 AM - 4:30 PM. We're closed on weekends but offer emergency appointment options.
Can I stay with my pet during grooming?
While we encourage pets to become comfortable independently, we can accommodate special requests for anxious animals.